Author: Prerna Payal

With a keen eye for storytelling and a deep interest in digital media, Prerna Payal brings over four years of rich experience in communication, training support, and social media strategy. Her journey began in mainstream media with platforms like iNext and CNN-IBN, where she sharpened her skills in content creation and reporting.

Posts by Prerna Payal:

Customer Retention vs Customer Acquisition

Customer Retention vs Customer Acquisition

Sep 01, 2025Prerna Payal - Categories: Entrepreneurship

Customer retention and acquisition are two pillars of growth, but which deserves more focus? In this article, we break down the differences, benefits, and challenges of each, with practical insights to help businesses strike the right balance.

Funding 101 — Bootstrap vs Investor Money

Funding 101 — Bootstrap vs Investor Money

Aug 28, 2025Prerna Payal - Categories: Entrepreneurship

Raising funds is one of the biggest challenges for startups. This guide simplifies funding basics, explores different financing options, and shares practical insights to help founders secure capital with confidence.