Funding 101 — Bootstrap vs Investor Money

Raising funds is one of the biggest challenges for startups. This guide simplifies funding basics, explores different financing options, and shares practical insights to help founders secure capital with confidence.

Why Every Business Still Needs a Website in the Age of Social Media?

Social media is powerful, but it’s not enough. A website gives your business credibility, control, and a lasting digital presence beyond shifting platforms.

How to Register Your Business Legally in India

Starting a business? Here’s a clear guide on how to register your business legally in India, with steps, documents, and compliance tips.

Introduction to Business Models – Free, Paid, Hybrid

An engaging introduction to business models covering free, paid, and hybrid approaches, designed to help entrepreneurs and learners understand revenue strategies effectively.

Early Marketing – How to Get Your First 100 Users

Getting your first 100 users is the toughest yet most important step for any startup. This guide covers practical, low-cost strategies to attract, engage, and retain your early adopters.

Social Media Setup for Startups – What to Focus On

Startups need a strong social media setup to grow fast. From choosing the right platforms to creating engaging content, learn what matters most.

Building a Landing Page or Website (No-Code Tools)

Learn how to build a landing page or website without coding. This guide explains the benefits of no-code tools, popular platforms like Wix, Squarespace, Web flow, and Carrd, plus easy steps to get your site live in hours.

"ET Soonicorns Summit 2025: The Hard Truths About AI Moats"

ET Soonicorns Summit 2025 will explore “The Hard Truths About AI Moats”, addressing challenges, competitive barriers, and the real opportunities for startups in the rapidly evolving AI landscape.

Getting feedback from your First Customers

Your first customers are more than just early users – they are the key to refining your product. Listening to their feedback helps you avoid mistakes, improve faster, and build stronger relationships that turn them into loyal supporters.

"Ex-Twitter CEO Parag Agrawal Launches Parallel – A $30M AI Startup Redefining Web Search"

Parag Agrawal, ex-CEO of Twitter, is back with Parallel, an AI startup designed to create a “web for machines.” With its Deep Research API and bold vision, the company is already showing how automation could reshape the internet.

How to Create a Minimum Viable Product (MVP)

Learn how to create a Minimum Viable Product (MVP) step by step, validate your startup idea, and save time and money before scaling.

Designing a Basic Brand Identity (Logo, Colors, Font)

Brand identity is more than just visuals-it’s how your business is remembered. A basic brand identity includes a strong logo, a meaningful color palette, and the right fonts. These elements create consistency, build trust, and express your brand personality effectively.